What is a SWOT analysis?

A SWOT analysis is a strategic planning tool that identifies an organization's Strengths, Weaknesses, Opportunities, and Threats. This method provides a comprehensive overview of both the internal and external factors that can impact the success of an organization. By identifying strengths, healthcare leaders can leverage these advantages to enhance performance. Recognizing weaknesses allows for the development of strategies to address potential challenges. Opportunities highlight areas for growth and enhancement, while threats point out external risks that may need to be mitigated.

The application of a SWOT analysis in healthcare settings is crucial for strategic decision-making and can help organizations align resources, set objectives, and develop effective strategies to navigate the complex healthcare environment.